# Investigating customers’ responses to artificial intelligence chatbots in online travel agencies: the moderating role of product familiarity

> Research article (Journal of Hospitality and Tourism Technology, 2023) · cited 136× · AI/ML

**Wikidata**: [openalex:W4316813988](https://www.wikidata.org/wiki/openalex:W4316813988)  
**Source**: https://4ort.xyz/entity/investigating-customers-responses-to-artificial-intelligence-chatbots-in-online-travel-agencies-the-moderating-role-of-p