# Investigating Chrematistics in Marketing Systems

> Research article (Journal of Macromarketing, 2015) · cited 22× · AI/ML

**Wikidata**: [openalex:W2338895979](https://www.wikidata.org/wiki/openalex:W2338895979)  
**Source**: https://4ort.xyz/entity/investigating-chrematistics-in-marketing-systems