# Investigating causal linkages in the balanced scorecard: an Indian perspective

> Research article (International Journal of Bank Marketing, 2017) · cited 36× · AI/ML

**Wikidata**: [openalex:W2780699056](https://www.wikidata.org/wiki/openalex:W2780699056)  
**Source**: https://4ort.xyz/entity/investigating-causal-linkages-in-the-balanced-scorecard-an-indian-perspective