# Inverting the paradigm: digital transformation’s impact on firm performance and the counterintuitive role of gender

> Research article (Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, 2024) · cited 44× · AI/ML

**Wikidata**: [openalex:W4392888039](https://www.wikidata.org/wiki/openalex:W4392888039)  
**Source**: https://4ort.xyz/entity/inverting-the-paradigm-digital-transformations-impact-on-firm-performance-and-the-counterintuitive-role-of-gender