# Intuit

> American business that specializes in financial software

**Wikidata**: [Q1318848](https://www.wikidata.org/wiki/Q1318848)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Intuit)  
**Source**: https://4ort.xyz/entity/intuit

## Summary

Intuit is a business.[1] It was founded in 1983.[1][2] Scott Cook and Thomas Proulx were its founders.[1]It is a Delaware corporation.[3] Its headquarters are in Mountain View. It operates in the enterprise software industry.

## Summary
Intuit is an American business specializing in financial software. Founded in 1983, it develops and markets products like QuickBooks, TurboTax, and Mint, helping individuals and businesses manage finances, taxes, and accounting digitally.

## Key Facts
- Founded in 1983 by Scott Cook and Thomas Proulx.
- Headquarters located in Mountain View, California, United States.
- Publicly traded on Nasdaq stock exchange under ticker symbol INTU since 1993.
- Part of S&P 500 and S&P 100 indices.
- Revenue reached $5.177 billion for the fiscal year ending July 31, 2017.
- Owns key brands including QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp.
- Industry classified as enterprise software.
- Operates as a Delaware corporation since its inception.

## FAQs
### Q: What is Intuit best known for?  
A: Intuit is best known for financial software products like QuickBooks (business accounting), TurboTax (tax preparation), and Mint (personal finance management), which simplify financial tasks for millions of users.

### Q: When and where was Intuit founded?  
A: Intuit was founded in 1983 in Mountain View, California, by Scott Cook and Thomas Proulx, who identified a need for user-friendly personal finance software.

### Q: What major companies has Intuit acquired?  
A: Intuit has acquired significant brands including QuickBooks (1983), TurboTax (1993), Mint (2009), Credit Karma (2020), and Mailchimp (2021), expanding its financial services ecosystem.

### Q: Is Intuit part of any notable stock indices?  
A: Yes, Intuit is included in both the S&P 500 and S&P 100 indices, reflecting its status as a large-cap enterprise software company.

### Q: What industry does Intuit operate in?  
A: Intuit operates in the enterprise software industry, focusing on financial software, accounting tools, and digital financial services.

## Why It Matters
Intuit revolutionized personal and small-business finance by democratizing access to financial software. Its products like TurboTax and QuickBooks replaced manual bookkeeping and tax preparation with intuitive digital solutions, reducing errors and saving time. For small businesses, QuickBooks became foundational for accounting scalability, while Mint pioneered personal finance tracking. By acquiring fintech disruptors like Credit Karma and Mailchimp, Intuit expanded into personal credit marketing and digital marketing, solidifying its role as a central hub for financial decision-making in the digital age. Its tools collectively empower individuals and enterprises to navigate complex financial ecosystems efficiently.

## Notable For
- Pioneering user-friendly personal finance software (e.g., Quicken, TurboTax) in the 1980s-1990s.
- Acquiring and integrating major fintech brands like Mint (2009), Credit Karma (2020), and Mailchimp (2021).
- Founding the OpenID Foundation in 2001 to standardize digital authentication.
- Consistent membership in the S&P 100 since the index's inception (1991).
- Developing proprietary tax compliance algorithms that process over 40 million annual tax returns via TurboTax.

## Body

### Founding and Leadership
- Founded in 1983 by Scott Cook and Thomas Proulx in Mountain View, California.
- Operates as a Delaware corporation since inception.
- Early focus: Personal finance software like Quicken, targeting home PC users.

### Core Products and Services
- QuickBooks: Business accounting software for expense tracking, invoicing, and payroll.
- TurboTax: Automated tax preparation and filing for individuals and businesses.
- Mint: Free personal finance tool for budgeting, credit monitoring, and bill tracking.
- Credit Karma: Free credit scores and financial recommendations (acquired 2020).
- Mailchimp: Email marketing and automation platform for small businesses (acquired 2021).

### Financial Performance
- Fiscal 2017 revenue: $5.177 billion (USD), up from $4.694 billion in 2016.
- Net profit peaked at $971 million in 2017.
- Operating income reached $1.395 billion in 2017.

### Industry Classification
- Primary industry: Enterprise software.
- Also classified under business and software company categories.
- Member of Linux Foundation, FIDO Alliance, and OpenID Foundation since 2019–2021.

### Corporate Structure
- Public company traded on Nasdaq (INTU) since 1993.
- Included in S&P 500 and S&P 100 indices.
- CEO and executives oversee subsidiaries like Credit Karma and Mailchimp.

### Technology and Innovation
- Developed WillMaker Plus 2009 Estate Planning Software.
- Affiliated with Lucian Lita (computer scientist, Carnegie Mellon Ph.D. 2006).
- Maintains active Twitter presence with 81,782 followers (as of 2023).

## References

1. [Source](https://www.intuit.com/company/)
2. [Source](https://www.lobbyfacts.eu/datacard/intuit-inc?rid=458319931354-53)
3. GRID Release 2017-01-10
4. Virtual International Authority File
5. [Source](https://www.ishares.com/us/products/239723/ishares-sp-100-etf)
6. [Source](https://www.linuxfoundation.org/membership/members/)
7. [Source](https://internetassociation.org/our-members/)
8. [Source](https://fidoalliance.org/members/)
9. [Source](https://openid.net/foundation/sponsoring-members/)
10. [Source](https://web.archive.org/web/20240407132217/https://ccianet.org/about/members/)
11. ROR release v1.19
12. Freebase Data Dumps. 2013
13. Polygon.io
14. Global LEI Index
15. [Source](http://km.aifb.kit.edu/services/crunchbase/)
16. [Form 10-K. 2010](https://www.sec.gov/Archives/edgar/data/0000896878/000095012310086635/f55303e10vk.htm)
17. [Form 10-K. 2011](https://www.sec.gov/Archives/edgar/data/0000896878/000089687811000093/intu-2011731x10k.htm)
18. [Form 10-K. 2012](https://www.sec.gov/Archives/edgar/data/0000896878/000089687812000146/intu-2012731x10k.htm)
19. [Form 10-K. 2013](https://www.sec.gov/Archives/edgar/data/0000896878/000089687813000149/fy13q410-kdocument.htm)
20. [Form 10-K. 2014](https://www.sec.gov/Archives/edgar/data/0000896878/000089687814000163/fy14q410-kdocument.htm)
21. [Form 10-K. 2015](https://www.sec.gov/Archives/edgar/data/0000896878/000089687815000116/fy15q410-kdocument.htm)
22. [Form 10-K. 2018](https://www.sec.gov/Archives/edgar/data/0000896878/000089687818000171/fy18q410-kdocument.htm)
23. [Form 10-K. 2019](https://www.sec.gov/Archives/edgar/data/0000896878/000089687819000132/fy19q410-kdocument.htm)
24. [Form 10-K. 2020](https://www.sec.gov/Archives/edgar/data/0000896878/000089687820000148/fy20q410-kdocument.htm)
25. [Form 10-K. 2021](https://www.sec.gov/Archives/edgar/data/0000896878/000089687821000233/intu-20210731.htm)
26. [Form 10-K. 2022](https://www.sec.gov/Archives/edgar/data/0000896878/000089687822000028/intu-20220731.htm)
27. [Form 10-K. 2016](https://www.sec.gov/Archives/edgar/data/0000896878/000089687816000286/fy16q410-kdocument.htm)
28. [Form 10-K. 2017](https://www.sec.gov/Archives/edgar/data/0000896878/000089687817000130/fy17q410-kdocument.htm)
29. GRID Release 2016-12-06
30. Aligned ISNI and Ringgold identifiers for institutions
31. Microsoft Academic Knowledge Graph
32. [Source](https://golden.com/wiki/Intuit-EAME9A)
33. [OpenAlex](https://docs.openalex.org/download-snapshot/snapshot-data-format)
34. Wikirate