# Introducing the storytelling analysis methodology in marketing: Principles, contributions and implementation

> Research article (Recherche et Applications en Marketing (English Edition), 2019) · cited 20× · AI/ML

**Wikidata**: [openalex:W2943155880](https://www.wikidata.org/wiki/openalex:W2943155880)  
**Source**: https://4ort.xyz/entity/introducing-the-storytelling-analysis-methodology-in-marketing-principles-contributions-and-implementation