# Interpreting sports events from a resource-based view perspective

> Research article (International Journal of Sports Marketing and Sponsorship, 2020) · cited 22× · AI/ML

**Wikidata**: [openalex:W3031800204](https://www.wikidata.org/wiki/openalex:W3031800204)  
**Source**: https://4ort.xyz/entity/interpreting-sports-events-from-a-resource-based-view-perspective