# Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation

> Research article (European Journal of Marketing, 2022) · cited 22× · AI/ML

**Wikidata**: [openalex:W4308917658](https://www.wikidata.org/wiki/openalex:W4308917658)  
**Source**: https://4ort.xyz/entity/interplay-of-consumer-expectation-and-processing-fluency-in-perception-of-product-innovativeness-and-product-evaluation