# International marketing agility: conceptualization and research agenda

> Research article (International Marketing Review, 2020) · cited 59× · AI/ML

**Wikidata**: [openalex:W2995120344](https://www.wikidata.org/wiki/openalex:W2995120344)  
**Source**: https://4ort.xyz/entity/international-marketing-agility-conceptualization-and-research-agenda