# International market selection and export performance: a transaction cost analysis

> Research article (European Journal of Marketing, 2016) · cited 43× · AI/ML

**Wikidata**: [openalex:W2307487065](https://www.wikidata.org/wiki/openalex:W2307487065)  
**Source**: https://4ort.xyz/entity/international-market-selection-and-export-performance-a-transaction-cost-analysis