# International dynamic marketing capabilities: developments and a research agenda

> Research article (International Marketing Review, 2024) · cited 38× · AI/ML

**Wikidata**: [openalex:W4391737535](https://www.wikidata.org/wiki/openalex:W4391737535)  
**Source**: https://4ort.xyz/entity/international-dynamic-marketing-capabilities-developments-and-a-research-agenda