# Internal market orientation as a value creation mechanism

> Research article (Journal of Services Marketing, 2019) · cited 34× · AI/ML

**Wikidata**: [openalex:W2912576526](https://www.wikidata.org/wiki/openalex:W2912576526)  
**Source**: https://4ort.xyz/entity/internal-market-orientation-as-a-value-creation-mechanism