# Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams

> Research article (European Journal of Marketing, 2020) · cited 21× · AI/ML

**Wikidata**: [openalex:W3019749157](https://www.wikidata.org/wiki/openalex:W3019749157)  
**Source**: https://4ort.xyz/entity/internal-market-orientation-adoption-and-new-service-development-nsd-gearing-up-the-internal-performance-of-nsd-teams