# Internal brand orientation: conceptualisation, scale development and validation

> Research article (Journal of Marketing Management, 2018) · cited 25× · AI/ML

**Wikidata**: [openalex:W2794200314](https://www.wikidata.org/wiki/openalex:W2794200314)  
**Source**: https://4ort.xyz/entity/internal-brand-orientation-conceptualisation-scale-development-and-validation