# Internal brand management: introduction to the special issue and directions for future research

> Research article (Journal of Brand Management, 2018) · cited 59× · AI/ML

**Wikidata**: [openalex:W2789707533](https://www.wikidata.org/wiki/openalex:W2789707533)  
**Source**: https://4ort.xyz/entity/internal-brand-management-introduction-to-the-special-issue-and-directions-for-future-research