# Interactivity, Marketing Communication, and Emerging Markets: A Way Forward

> Research article (Journal of Current Issues & Research in Advertising, 2016) · cited 15× · AI/ML

**Wikidata**: [openalex:W2562695508](https://www.wikidata.org/wiki/openalex:W2562695508)  
**Source**: https://4ort.xyz/entity/interactivity-marketing-communication-and-emerging-markets-a-way-forward