# Interactive value formation in interorganizational relationships

> Research article (Marketing Theory, 2017) · cited 119× · AI/ML

**Wikidata**: [openalex:W2601946029](https://www.wikidata.org/wiki/openalex:W2601946029)  
**Source**: https://4ort.xyz/entity/interactive-value-formation-in-interorganizational-relationships