# Interactive Value Formation: Exploring the Literature on Dark Side of the Service Experience from the Perspective of Value Co-Destruction (VCD)

> Research article (Services Marketing Quarterly, 2021) · cited 10× · AI/ML

**Wikidata**: [openalex:W3210313286](https://www.wikidata.org/wiki/openalex:W3210313286)  
**Source**: https://4ort.xyz/entity/interactive-value-formation-exploring-the-literature-on-dark-side-of-the-service-experience-from-the-perspective-of-valu