# Interaction Approach and Liabilities: A Case Analysis of Start-Up Firms

> Research article (Journal of Business-to-Business Marketing, 2016) · cited 18× · AI/ML

**Wikidata**: [openalex:W2568468791](https://www.wikidata.org/wiki/openalex:W2568468791)  
**Source**: https://4ort.xyz/entity/interaction-approach-and-liabilities-a-case-analysis-of-start-up-firms