# Interacting with large customers: Resource development in small b2b suppliers

> Research article (Industrial Marketing Management, 2017) · cited 27× · AI/ML

**Wikidata**: [openalex:W2740095000](https://www.wikidata.org/wiki/openalex:W2740095000)  
**Source**: https://4ort.xyz/entity/interacting-with-large-customers-resource-development-in-small-b2b-suppliers