# Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 65× · AI/ML

**Wikidata**: [openalex:W2996992643](https://www.wikidata.org/wiki/openalex:W2996992643)  
**Source**: https://4ort.xyz/entity/interacting-with-background-music-engages-e-customers-more-the-impact-of-interactive-music-on-consumer-perception-and-be