# Interacting Like Humans? Understanding the Effect of Anthropomorphism on Consumers Willingness to Pay in Online Auctions

> Research article (Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences, 2017) · cited 15× · AI/ML

**Wikidata**: [openalex:W2604722395](https://www.wikidata.org/wiki/openalex:W2604722395)  
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