# Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

> Research article (Journal of International Consumer Marketing, 2020) · cited 28× · AI/ML

**Wikidata**: [openalex:W3007004344](https://www.wikidata.org/wiki/openalex:W3007004344)  
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