# Integrating the Theory of Planned Behavior With Norm Activation in a Pro-Environmental Context

> Research article (Social Marketing Quarterly, 2020) · cited 101× · AI/ML

**Wikidata**: [openalex:W3065482301](https://www.wikidata.org/wiki/openalex:W3065482301)  
**Source**: https://4ort.xyz/entity/integrating-the-theory-of-planned-behavior-with-norm-activation-in-a-pro-environmental-context