# Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

> Research article (International Journal of Contemporary Hospitality Management, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4327932059](https://www.wikidata.org/wiki/openalex:W4327932059)  
**Source**: https://4ort.xyz/entity/integrating-the-reviewers-and-readers-perceptions-of-negative-online-reviews-for-customer-decision-making-a-mixed-method