# Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping

> Research article (Asia Pacific Journal of Marketing and Logistics, 2024) · cited 29× · AI/ML

**Wikidata**: [openalex:W4400594625](https://www.wikidata.org/wiki/openalex:W4400594625)  
**Source**: https://4ort.xyz/entity/integrating-technology-acceptance-model-and-value-based-adoption-model-to-determine-consumers-perception-of-value-and-in