# Integrating Artificial Intelligence and Customer Experience

> Research article (Australasian Marketing Journal (AMJ), 2024) · cited 51× · AI/ML

**Wikidata**: [openalex:W4397013492](https://www.wikidata.org/wiki/openalex:W4397013492)  
**Source**: https://4ort.xyz/entity/integrating-artificial-intelligence-and-customer-experience