# Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

> Research article (Journal of Marketing Communications, 2019) · cited 46× · AI/ML

**Wikidata**: [openalex:W2912684506](https://www.wikidata.org/wiki/openalex:W2912684506)  
**Source**: https://4ort.xyz/entity/integrated-marketing-communications-brand-equity-and-business-performance-in-micro-finance-institutions-an-emerging-mark