# Integrated marketing communications: a strategic priority in health and medicine

> Research article (BMC Health Services Research, 2020) · cited 33× · AI/ML

**Wikidata**: [openalex:W3085085957](https://www.wikidata.org/wiki/openalex:W3085085957)  
**Source**: https://4ort.xyz/entity/integrated-marketing-communications-a-strategic-priority-in-health-and-medicine