# Integrated marketing communication: making it work at a strategic level

> Research article (Journal of Business Strategy, 2015) · cited 72× · AI/ML

**Wikidata**: [openalex:W1524593900](https://www.wikidata.org/wiki/openalex:W1524593900)  
**Source**: https://4ort.xyz/entity/integrated-marketing-communication-making-it-work-at-a-strategic-level