# Integrated concepts of the UTAUT and TPB in virtual reality behavioral intention

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 177× · AI/ML

**Wikidata**: [openalex:W4296127453](https://www.wikidata.org/wiki/openalex:W4296127453)  
**Source**: https://4ort.xyz/entity/integrated-concepts-of-the-utaut-and-tpb-in-virtual-reality-behavioral-intention