# Intangible cultural heritage souvenirs: image congruity and brand influence on tourists’ purchase intention

> Research article (Tourism Review, 2023) · cited 37× · AI/ML

**Wikidata**: [openalex:W4315781068](https://www.wikidata.org/wiki/openalex:W4315781068)  
**Source**: https://4ort.xyz/entity/intangible-cultural-heritage-souvenirs-image-congruity-and-brand-influence-on-tourists-purchase-intention