# Institutional legitimacy and norms-based CSR marketing practices

> Research article (International Marketing Review, 2015) · cited 110× · AI/ML

**Wikidata**: [openalex:W1715035025](https://www.wikidata.org/wiki/openalex:W1715035025)  
**Source**: https://4ort.xyz/entity/institutional-legitimacy-and-norms-based-csr-marketing-practices