# Instagram

> photo and video sharing social network owned by Meta Platforms

**Wikidata**: [Q209330](https://www.wikidata.org/wiki/Q209330)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Instagram)  
**Source**: https://4ort.xyz/entity/instagram

## Summary

Instagram was established on October 6, 2010.

## Summary
Instagram is a photo and video sharing social network owned by Meta Platforms. It allows users to upload, edit, and share visual content, as well as engage with others through likes, comments, and direct messages. Founded in 2010, it has become one of the most popular social media platforms globally.

## Key Facts
- **Founded**: October 6, 2010
- **Creators**: Kevin Systrom and Mike Krieger
- **Owned by**: Meta Platforms (formerly Facebook)
- **Headquarters**: San Francisco, United States
- **Platforms**: Android, iOS, Windows Phone, Windows 10 Mobile
- **User Base**: Over 458 million followers on its official Instagram account as of 2022
- **Minimum Age**: 13 years old (in the United States)
- **Alexa Rank**: 20 as of January 21, 2022
- **SimilarWeb Ranking**: 4 as of September 2023
- **Logo**: Updated to a new design on May 16, 2022

## FAQs
### Q: Who founded Instagram?
A: Instagram was founded by Kevin Systrom and Mike Krieger on October 6, 2010.

### Q: Who owns Instagram?
A: Instagram is owned by Meta Platforms, formerly known as Facebook.

### Q: What platforms is Instagram available on?
A: Instagram is available on Android, iOS, Windows Phone, and Windows 10 Mobile.

### Q: What is the minimum age to use Instagram?
A: The minimum age to use Instagram is 13 years old in the United States.

### Q: How popular is Instagram?
A: As of January 2022, Instagram has over 458 million followers on its official account, and it ranked 20th on Alexa and 4th on SimilarWeb as of September 2023.

## Why It Matters
Instagram has significantly impacted the way people share and consume visual content. It has become a crucial platform for individuals, businesses, and influencers to connect with audiences globally. The platform's emphasis on visual storytelling has revolutionized digital marketing, allowing brands to reach consumers in innovative ways. Instagram's features, such as Stories, Reels, and IGTV, have set trends in social media, influencing how content is created and consumed. Its integration with other Meta Platforms services enhances its utility and reach, making it a central hub for social interaction and content discovery.

## Notable For
- **Pioneering Visual Social Media**: Instagram popularized the concept of a photo and video-sharing social network, setting a standard for visual content platforms.
- **Innovative Features**: Introduced features like Stories, Reels, and IGTV, which have been widely adopted across other social media platforms.
- **Global Reach**: One of the most widely used social media platforms, with a significant global user base.
- **Influencer Marketing**: A key platform for influencer marketing, connecting brands with influencers to reach targeted audiences.
- **Acquisition by Meta**: Acquired by Meta Platforms (formerly Facebook) in 2012, enhancing its integration with other major social media services.

## Body
### History and Development
Instagram was launched on October 6, 2010, by Kevin Systrom and Mike Krieger. The platform quickly gained popularity due to its user-friendly interface and focus on visual content. In 2012, Instagram was acquired by Facebook, now known as Meta Platforms, which has since integrated Instagram with its other services.

### Features and Functionality
Instagram offers a variety of features for sharing and discovering content:
- **Photo and Video Sharing**: Users can upload photos and videos, apply filters, and edit their content.
- **Stories**: A feature allowing users to share temporary content that disappears after 24 hours.
- **Reels**: Short-form video content similar to TikTok, enabling users to create and discover engaging videos.
- **IGTV**: A platform for longer-form video content, allowing creators to share videos up to 60 minutes long.
- **Direct Messaging**: Users can send private messages, photos, and videos to each other.
- **Explore Tab**: A discovery feature that recommends content based on user interests and activity.

### Platforms and Availability
Instagram is available on multiple platforms, including Android, iOS, Windows Phone, and Windows 10 Mobile. The app can be downloaded from the Google Play Store, Apple App Store, and Microsoft Store.

### User Base and Popularity
Instagram has a vast and diverse user base, with over 458 million followers on its official account as of 2022. The platform's popularity is reflected in its high rankings on Alexa and SimilarWeb, indicating its significant global reach and influence.

### Competitors
Instagram competes with several other social media and content-sharing platforms, including:
- **Flickr**: An image and video hosting website.
- **Snapchat**: A direct competitor in the social media and photo/video sharing market.
- **TikTok**: A major competitor in the short-form video market.
- **YouTube**: An indirect competitor in the video sharing and social media space.
- **Twitter**: A direct competitor in the social media and content sharing space.

### Significant Events
- **Access Restriction in Norway**: In 2023, Instagram faced temporary access restrictions in Norway related to targeted advertising.
- **Logo Update**: Instagram updated its logo on May 16, 2022, reflecting a modern and simplified design.

### Technical Details
- **Versions**: Instagram regularly updates its app with new features and improvements. As of 2025, the latest versions are 385.0.0.47.74 for Android and 386.0.0 for iOS.
- **Typeface**: Instagram uses the Proxima Nova font for its branding and interface.
- **Distribution**: The app is distributed digitally through various app stores and platforms.

## Schema Markup
```json
{
  "@context": "https://schema.org",
  "@type": "Thing",
  "name": "Instagram",
  "description": "Photo and video sharing social network owned by Meta Platforms",
  "url": "https://www.instagram.com/",
  "sameAs": [
    "https://www.wikidata.org/wiki/Q206855",
    "https://en.wikipedia.org/wiki/Instagram"
  ],
  "additionalType": "SocialNetworkingService"
}

## References

1. [Source](https://digital-strategy.ec.europa.eu/en/policies/list-designated-vlops-and-vloses#ecl-inpage-metaplatforms)
2. [Source](https://help.instagram.com/581066165581870/)
3. [Source](https://www.apkmirror.com/apk/instagram/instagram-instagram/)
4. [Source](https://apps.apple.com/de/app/instagram/id389801252)
5. [Source](https://www.apkmirror.com/apk/instagram/instagram-instagram/instagram-instagram-241-1-0-18-114-release/)
6. [Version History 276.1 Mar 29, 2023. 2023](https://apps.apple.com/us/app/instagram/id389801252)
7. [Instagram 276.1.0.26.103 (13 variants) March 30, 2023. 2023](https://www.apkmirror.com/apk/instagram/instagram-instagram/)
8. [Latest version 276.1.0.26.103 Mar 30, 2023. 2023](https://instagram.en.uptodown.com/android)
9. [Instagram. 2025](https://instagram.en.uptodown.com/android)
10. [Instagram on the App Store. 2025](https://apps.apple.com/us/app/instagram/id389801252)
11. [Source](https://lingualibre.fr/wiki/Q61943)
12. Trustpilot
13. Freebase Data Dumps. 2013
14. [Source](https://www.politico.eu/article/facebook-instagram-norway-ban-track-users-ads/)
15. [Source](https://www.alexa.com/siteinfo/instagram.com/)
16. [Source](https://www.alexa.com/siteinfo/instagram.com)
17. YSO-Wikidata mapping project
18. [Source](https://help.instagram.com/581066165581870#)
19. Quora
20. [Instagram: Overview | LinkedIn](https://www.linkedin.com/company/instagram/)
21. [iPhone Hooks • Instagram Developer Documentation](https://www.instagram.com/developer/mobile-sharing/iphone-hooks/)
22. [Instagram | Logopedia | Fandom](https://logos.fandom.com/wiki/Instagram)
23. YSA - General Finnish Thesaurus
24. [Source](https://golden.com/wiki/Instagram-GP4KKM)
25. YouTube API
26. YouTube channel page
27. [Source](https://www.similarweb.com/top-websites/)
28. [Best Instagram Posts - Reddit](https://www.reddit.com/t/instagram/)
29. Know Your Meme