# Insights into targeting young male drivers with anti-speeding advertising: An application of the Step approach to Message Design and Testing (SatMDT)

> Research article (Accident Analysis & Prevention, 2017) · cited 27× · AI/ML

**Wikidata**: [openalex:W2606623594](https://www.wikidata.org/wiki/openalex:W2606623594)  
**Source**: https://4ort.xyz/entity/insights-into-targeting-young-male-drivers-with-anti-speeding-advertising-an-application-of-the-step-approach-to-message
