# Innovation in perspective: The role of creativity and open innovation in B2B, B2C, and B2G business models

> Research article (Journal of Open Innovation Technology Market and Complexity, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4403360291](https://www.wikidata.org/wiki/openalex:W4403360291)  
**Source**: https://4ort.xyz/entity/innovation-in-perspective-the-role-of-creativity-and-open-innovation-in-b2b-b2c-and-b2g-business-models