# Influencer Marketing from a Consumer Perspective: How Attitude, Trust, and Word of Mouth Affect Buying Behavior

> Research article (European Integration Studies, 2021) · cited 31× · AI/ML

**Wikidata**: [openalex:W3199925155](https://www.wikidata.org/wiki/openalex:W3199925155)  
**Source**: https://4ort.xyz/entity/influencer-marketing-from-a-consumer-perspective-how-attitude-trust-and-word-of-mouth-affect-buying-behavior