# Influencer marketing effectiveness: the mechanisms that matter

> Research article (European Journal of Marketing, 2022) · cited 86× · AI/ML

**Wikidata**: [openalex:W4308584554](https://www.wikidata.org/wiki/openalex:W4308584554)  
**Source**: https://4ort.xyz/entity/influencer-marketing-effectiveness-the-mechanisms-that-matter