# Influencer marketing: brand control, commercial orientation and post credibility

> Research article (Journal of Marketing Management, 2020) · cited 141× · AI/ML

**Wikidata**: [openalex:W3085187109](https://www.wikidata.org/wiki/openalex:W3085187109)  
**Source**: https://4ort.xyz/entity/influencer-marketing-brand-control-commercial-orientation-and-post-credibility