# Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial

> Research article (Business Perspectives and Research, 2020) · cited 265× · AI/ML

**Wikidata**: [openalex:W3035605308](https://www.wikidata.org/wiki/openalex:W3035605308)  
**Source**: https://4ort.xyz/entity/influencer-marketing-an-exploratory-study-to-identify-antecedents-of-consumer-behavior-of-millennial