# Influence of the Virtual Brand Community in Sports Sponsorship

> Research article (Psychology and Marketing, 2016) · cited 34× · AI/ML

**Wikidata**: [openalex:W2551808569](https://www.wikidata.org/wiki/openalex:W2551808569)  
**Source**: https://4ort.xyz/entity/influence-of-the-virtual-brand-community-in-sports-sponsorship