# Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study

> Research article (Journal of theoretical and applied electronic commerce research, 2021) · cited 19× · AI/ML

**Wikidata**: [openalex:W3140419785](https://www.wikidata.org/wiki/openalex:W3140419785)  
**Source**: https://4ort.xyz/entity/influence-of-regulatory-fit-theory-on-persuasion-from-google-ads-an-eye-tracking-study