# Influence of new-age technologies on marketing: A research agenda

> Research article (Journal of Business Research, 2020) · cited 447× · AI/ML

**Wikidata**: [openalex:W3001124561](https://www.wikidata.org/wiki/openalex:W3001124561)  
**Source**: https://4ort.xyz/entity/influence-of-new-age-technologies-on-marketing-a-research-agenda