# Influence of Multi-Role Interactions in Community Group-Buying on Consumers’ Lock-In Purchasing Intention From a Fixed Leader Based on Role Theory and Trust Transfer Theory

> Research article (Frontiers in Psychology, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4282918192](https://www.wikidata.org/wiki/openalex:W4282918192)  
**Source**: https://4ort.xyz/entity/influence-of-multi-role-interactions-in-community-group-buying-on-consumers-lock-in-purchasing-intention-from-a-fixed-le