# Influence maximization on twitter: A mechanism for effective marketing campaign

> Research article (2017 IEEE International Conference on Communications (ICC), 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2740800979](https://www.wikidata.org/wiki/openalex:W2740800979)  
**Source**: https://4ort.xyz/entity/influence-maximization-on-twitter-a-mechanism-for-effective-marketing-campaign