# Inertia, uncertainty, and exploratory partner selection

> Research article (Journal of Business and Industrial Marketing, 2018) · cited 12× · AI/ML

**Wikidata**: [openalex:W2901505087](https://www.wikidata.org/wiki/openalex:W2901505087)  
**Source**: https://4ort.xyz/entity/inertia-uncertainty-and-exploratory-partner-selection