# Individual preferences of digital touchpoints: A latent class analysis

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 87× · AI/ML

**Wikidata**: [openalex:W2883071353](https://www.wikidata.org/wiki/openalex:W2883071353)  
**Source**: https://4ort.xyz/entity/individual-preferences-of-digital-touchpoints-a-latent-class-analysis