# Indie Hoy

> online culture publication based in Buenos Aires

**Wikidata**: [Q108801425](https://www.wikidata.org/wiki/Q108801425)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Indie_Hoy)  
**Source**: https://4ort.xyz/entity/indie-hoy

## Summary  
Indie Hoy is an online culture publication based in Buenos Aires, Argentina, founded in 2008. It specializes in music journalism and covers arts, entertainment, and cultural trends, primarily in Spanish. The platform operates through its website and social media channels, offering reviews, interviews, and news to a broad audience.  

## Key Facts  
- Founded in **2008** in Buenos Aires, Argentina.  
- Publishes content in **Spanish**, with a focus on music, arts, and culture.  
- Website: [indiehoy.com](https://indiehoy.com), active since inception.  
- Social media presence: Twitter (@indiehoy), Instagram (@indiehoy), YouTube (channel ID: UClw0F0SxR89lewQW0oSv1TQ), and Facebook (@indiehoy).  
- As of 2023, it had **37,738 social media followers** (measured in 2023).  
- YouTube channel created on **July 3, 2014**, with over **1.83 million lifetime views** (as of 2025).  
- Alexa rank: **60,440** (as of October 4, 2021).  

## FAQs  
### Q: When was Indie Hoy founded?  
A: Indie Hoy was founded in **2008** in Buenos Aires, Argentina.  

### Q: What type of content does Indie Hoy produce?  
A: It focuses on music journalism, cultural trends, arts, and entertainment, primarily in Spanish.  

### Q: Where can I find Indie Hoy online?  
A: The publication is accessible via its website [indiehoy.com](https://indiehoy.com) and social media platforms like YouTube, Twitter, and Instagram.  

## Why It Matters  
Indie Hoy plays a significant role in documenting and promoting Argentine and Latin American culture, particularly in the realms of music and arts. As a long-standing digital publication (active since 2008), it has adapted to the evolving media landscape, leveraging social media to reach audiences beyond traditional print or broadcast platforms. Its multichannel approach—combining a website with active YouTube, Twitter, and Instagram profiles—reflects its effort to engage diverse demographics. By providing Spanish-language content, it serves as a key resource for Spanish-speaking audiences interested in contemporary cultural discourse. Its endurance and reach underscore its relevance in a region where independent media often faces challenges.  

## Notable For  
- **Longevity**: One of Argentina’s oldest continuously operating online culture publications (founded in 2008).  
- **Multichannel Reach**: Maintains active profiles on YouTube, Twitter, Instagram, and Facebook, with verified follower counts exceeding 37,000 (as of 2023).  
- **Cultural Focus**: Specializes in music journalism and arts coverage, emphasizing Argentine and Latin American talent.  
- **Viewership**: Over **1.83 million YouTube views** across its channel (as of 2025).  

## Body  
### History  
- **Founding**: Launched in **2008** in Buenos Aires, Argentina.  
- **Mission**: To cover music, arts, and cultural trends with a focus on local and regional talent.  

### Online Presence  
- **Website**: Primary domain [indiehoy.com](https://indiehoy.com), offering Spanish-language content.  
- **Social Media**:  
  - **Twitter**: Active since **January 5, 2010** (@indiehoy).  
  - **YouTube**: Channel created on **July 3, 2014** (ID: UClw0F0SxR89lewQW0oSv1TQ), with over **1.83 million views** (as of December 6, 2025).  
  - **Instagram**: Handle @indiehoy, with **32,981 followers** (as of October 9, 2021) and **37,738 followers** (as of February 5, 2023).  

### Audience and Impact  
- **Alexa Rank**: Ranked **60,440** globally (as of October 4, 2021), indicating moderate web traffic.  
- **Content Language**: Primarily Spanish, catering to audiences in Argentina and Spanish-speaking regions.  
- **Cultural Role**: Serves as a platform for emerging artists and a chronicle of Argentine cultural shifts over the past two decades.  

### Technical Details  
- **Logo**: Available on Wikimedia Commons ([link](https://commons.wikimedia.org/wiki/Special:FilePath/Logo_de_Indie_Hoy.png)).  
- **YouTube Statistics**:  
  - Subscribers: **1,010** (as of October 4, 2021).  
  - Total views: **1,830,409** (as of December 6, 2025).

## References

1. YouTube API