# Increasing the Power of Your Study by Increasing the Effect Size

> Research article (Journal of Consumer Research, 2017) · cited 243× · AI/ML

**Wikidata**: [openalex:W2769187086](https://www.wikidata.org/wiki/openalex:W2769187086)  
**Source**: https://4ort.xyz/entity/increasing-the-power-of-your-study-by-increasing-the-effect-size