# Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs

> Research article (International Journal of Social Robotics, 2015) · cited 51× · AI/ML

**Wikidata**: [openalex:W2179716211](https://www.wikidata.org/wiki/openalex:W2179716211)  
**Source**: https://4ort.xyz/entity/increasing-the-acceptance-of-assistive-robots-for-older-people-through-marketing-strategies-based-on-stakeholder-needs